AUDI: BELIEVE IN THE FUTURE OF DRIVING

CINEMA AND SOCIAL FILMS THAT REFRAME THE AUTOMOTIVE INDUSTRY

The automotive industry has some problems, it knows it has to change. So we wanted to create a message of optimism about its future. A message delivered by the most optimistic people on the planet, kids. We surprised our optimists with a fully talking Audi Q5 and let them settle down to discuss the future together.

This idea was pitched proactively to Audi for the small amount of budget left over at the end of the year. As well as on Social, the film ran globally in Cinema.