Heineken: Worlds apart

A UK CAMPAIGN THAT WENT GLOBAL

In 2017 Heineken asked us to give more meaning to their global tagline "Open Your World". Brexit and Trump had just landed and the world was shutting down. So starting with a simple insight, that even the greatest rivals have things in common, we created a social experiment called "Worlds Apart". The film showed people with opposing points of view coming together over a Heineken to discuss a simple and emotional message, that we should not let our differences define us.

The film spread across the globe hitting over 5 billion impressions. It was met with universal praise and drove a global discussion about the importance of keeping an open mind at a time when the world was closing down. It is still discussed in popular media even today.