TOYOTA
During Mark’s time at T&P he was a CD responsible for many aspects of the Toyota account. He worked on European and GB 360 model campaigns, developed and launched a new social brand world, driving adoption in over 20 markets. He also ran the always on social content team.
RAV 4
IMAGINE THE POSSIBILITIES
EUROPEAN 360 CAMPAIGN
The new RAV4 is full of possibilities for adventure. We told this story through the imagination of a little girl on a road trip with a giant imaginary friend.
GET THAT TOYOTA ELECTRIC FEELING
EUROPEAN BRAND PLATFORM FOR THE NEW TOYOTA ELECTRIC VEHICLE RANGE
When you buy a Toyota, you know you are getting a well built reliable car. Using this as an edge against the many new EV brands on the market, ‘Get that Toyota Electric feeling’ was the brand platform that inspired confidence in everyday drivers to go all-electric. Mark worked on selling in the campaign and then developed the social first work. The brief was to deliver on 24 product points, but in a fun social first way.
GR YARIS
EVERY THRILL COUNTS
EUROPEAN DIGITAL AND SOCIAL CAMPAIGN
The new GR Yaris makes plenty of noise, but to amplify its hype online we dissected every ‘Thrilling’ part of the car into a series of content designed to tease the fanbase. Short pieces of content, like our take on an ASMR video, a ASMGR film that took the genre to the extreme. Directors cut version below.
AYGO X
EVERY MOMENT COUNTS
EUROPEAN TV & SOCIAL CAMPAIGN
The Aygo X is a perfect car to share in a family, meaning it can lead a double, day and night, depending on who is driving it. This was a low budget campaign that had to use the Toyota ‘Every X Counts’ brand platform.
