Tena:
#NoLoveLikeIt

EUROPEAN CAMPAIGN FLIPPING THE SCRIPT AND FOCUSING ON CARERS

Most of us will end up caring for somebody we love, at some point in our lives. But the reality of being a carer is often hidden behind closed doors. We teamed up with Oscar winning director Darius Marder to follow the lives of three real carers, to shine a light on the highs and lows of what is a special kind of love. The campaign ran in the UK and across Europe, across TV, online and social.

Ad Age pick of the day.

Director: Darius Marder