Uber Eats: #BringIt

LAUNCHING THE NEW ‘BRING IT’ BRAND PLATFORM ON TWITCH

Twitch was booming during lockdown with some streamers getting millions of daily viewers - but some people were streaming to absolutely no one, alone in their bedrooms. We saw this as an opportunity for Uber Eats to connect with real gamers.

Teaming up with top streamers Manny and Miniminter we used the Twitch ‘Raid’ feature to surprise small scale streamers with a flood of new viewers, support and free Uber Eats vouchers to literally bring them food. The emotional reactions, tears and laughter were priceless, but the ‘Raids’ were only part of a pre-promotion leading to an epic finale. A FIFA showdown between Manny and Miniminter, where followers played alongside. The winning team got Uber Eats vouchers, while the losers faced a spicy hotwing challenge live on stream.

Role: Creative Director